About Us


Movement is Medicine

At RFC (rehab, fitness and conditioning) movement is medicine. Whether you’re 16 or 96, we utilize cutting-edge neuroscience and biomechanics to expedite rehab, eliminate pain, avoid injury and boost performance. We educate our clients to exercise intelligently to improve vitality, posture, organ function, and slow down the aging process. Our founder and Master Trainer, Rocky Snyder, is a nationally-recognized speaker and author. Rocky hand selects our team of trainers who possess, like him, dozens of certifications and decades of experience giving our clients access to this life-changing secret weapon.

RFC staff is a team of certified personal trainers and professionals who work diligently to offer our clients an experience with program design through the lens of corrective exercise.

Rocky Snyder

Dana Snyder

James France

Kendra Alsip


Giving Back

Community involvement is important to RFC. We provide support in many ways including fundraising, sponsorship, and actively participating in events. Here are specific organizations we support.

Your Burning Questions Answered

  • There are 3 options you can try:
    • use your HSA (Health Savings Account) or FSA (Flexible Spending Account) as a form of payment
    • call your insurance company using the number on the back of your card and ask if your policy has an allowance that can be used for reimbursement of services
    • submit a bill for RFC services for reimbursement using a CPT code (Current Procedural Terminology)
      • 97112 – neuromuscular re-education of movement, balance and coordination, kinesthetic sense, posture and proprioception
      • 97530 – kinetic activity
      • S9970 – annual health club membership
        • RFC offers a annual paid in full membership for group training.

No. We are more of an a la carte studio and encourage clients to move freely between our service options as needed for optimal benefits.

No. We follow the CDC and Santa Cruz County guidelines regarding COVID and masks.

Yes. If you are already a registered client, you may click here to log in and schedule an appointment or reserve a class. If you not yet a registered client with RFC, please click here to become one!

We have strict cancellation policies for both appointments and classes. We require 24 hours’ notice for change or cancellation to all appointments to avoid full charge for the appointment. We require 1 hour notice for cancellation of all class reservations.

All sessions and classes are 50 minutes, with the exception of the Biomechanical Assessment with Rocky which is 90 minutes.

Children 12 years old or older are welcome to participate in all sessions and classes. We admit younger children on an individual basis after a consultation.  All minors are required to have a parent or guardian sign a liability waiver on behalf of the minor. Our rates are the same for all clients regardless of age.

Oh, yes! At RFC we feel Movement IS Medicine! Since our philosophy is based on meeting clients where they are in this moment and time, and all of our program design is done through a lens of corrective exercise for your posture to avoid injury, you are safe to workout with us anytime. Schedule a complimentary consultation so we can find the best service option to meet your needs.

Wear comfortable workout clothes in which you can move freely. Since our focus is on correct posture, and our feet plant and connect us to the ground, some clients prefer to train barefoot. Note, we are a fragrance-free studio.

Yes. We store all items that are left in our studio in Dana’s office. Please drop by during business hours or contact our staff and let them know what you left behind. It is our policy to hold lost items for 30 days and then donate unclaimed items to a local charity.

You can make updates to your to your personal information such as address, email, and phone number and payment information by clicking here.

Yes.  Since we use body weight and versatile machines for many of our exercises, and add weight and resistance with bands, we can accommodate every BODY and their needs.  We have wide open floor space in our our main studio and are ADA accessible and compliant.

RFC does not currently require proof of vaccination to workout. Instead, we are relying on you to be mindful and conscientious regarding COVID-19. (Of course, all of us at RFC are fully vaccinated!)

Please follow local, state and federal guidance regarding masking and exclusion from public spaces. Depending on your vaccination status, different rules will apply if you test positive or are exposed to COVID-19.

Please carefully review our internal protocols, guidance from Santa Cruz County, and guidance from the California Department of Public Health. Because our protocols and applicable guidance may frequently change, if you have questions, please feel free to contact Dana @831-854-2130 or speak to your trainer.

If YOU test positive for COVID-19 or believe you may have been exposed, please…

Do not come to the studio, even if you don’t have symptoms (whether or not you are vaccinated).
You may always workout online using the Zoom links provided.


We have all the equipment you’ll need at the studio, so just bring a water bottle and a positive attitude.

Please arrive no more than 5 minutes before your session or class start time.

We get it!  Since we require all of our clients to train with an RFC Certified Personal Trainer for all sessions and classes, clients who want privacy are always welcome to workout at home via Zoom or schedule a private coaching session.

It’s easy to make changes to your personal training or unlimited group class membership. Simply send us an email at [email protected]ntacruz.com or come by and chat with Dana anytime. We require two weeks notice for all membership cancellations simply to avoid an unnecessary charge to you.