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About Us

ABOUT RFC

Movement is Medicine

At RFC movement is medicine. We utilize cutting-edge neuroscience and bio mechanics to expedite rehab, eliminate pain, help reduce injury and boost performance. RFC is a community that exercises intelligently to improve vitality, posture, organ function, and slow down the aging process.

Our Founder and Master Trainer, Rocky Snyder, is a nationally recognized and award winning speaker and author. Rocky hand selects our team of trainers and together they possess dozens of certifications and decades of experience giving our clients access to this life-changing secret weapon.

RFC, established in 1996, is located off Highway 1 near Capitola Mall on the Monterey Bay. The 1800-square-foot facility features a training studio with cardio equipment, two state-of-the-art stretch cages, and four individualized pods each equipped with a squat cage, free weights, a shared functional trainer, box, bench, and bands. Opposite the pods is our wall of tools, housing small equipment such as balls, foam rollers, pads, battle ropes, yoga blocks, and massage tools. We offer ample parking and a welcoming, well-lit workout environment.

Rocky Snyder

Read Rocky’s Bio

Rocky Snyder is the CEO and Performance Consultant at RockySnyder, bringing over 30 years of expertise in biomechanics, motor neurology, and human movement. Holding a Master of Science in Sport Injury & Return to Performance Management and named Personal Trainer of the Year by the NSCA, his Return to Center Framework emphasizes movement quality, postural alignment, and functional balance to optimize performance and reduce injury risk.

Rocky’s work has driven championship success at every level — most recently contributing to titles for Scotts Valley High School Girls Basketball and the UConn Women’s Basketball program. Through workshops, online courses, the Zelos Podcast, and his published books, he empowers health and fitness professionals worldwide to translate complex biomechanics into practical, results-driven techniques.

Dana Snyder

Read Dana’s Bio
Dana joined RFC 15 years ago with a passion for supporting the family business. She applies her skills as a school teacher, professional organizer, and mom to support the gym and staff in many ways. Dana enjoys working with RFC’s amazing staff and clients, and loves joining workouts on the fly. Dana loves meeting with clients for consultations and On Point appointments, learning all she can about them to ensure the best service fit possible. Dana loves to ride horses, read great books and spend time with family and friends.

ABOUT RFC

Giving Back

Community involvement is important to RFC. We provide support in many ways including fundraising, sponsorship, and actively participating in events. Here are specific organizations we support.
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Your Burning Questions Answered

How can I get my visits covered by insurance?

There are 3 options you can try:

  • use your HSA (Health Savings Account) or FSA (Flexible Spending Account) as a form of payment
  • call your insurance company using the number on the back of your card and ask if your policy has an allowance that can be used for reimbursement of services
  • submit a bill for RFC services for reimbursement using a CPT code (Current Procedural Terminology)
    • 97112 – neuromuscular re-education of movement, balance and coordination, kinesthetic sense, posture and proprioception
    • 97530 – kinetic activity
    • S9970 – annual health club membership
      • RFC offers a annual paid in full membership for group training.
Do I have to sign a contract?
No. We are more of an a la carte studio and encourage clients to move freely between our service options as needed for optimal benefits.
Do I need to reserve a spot for classes beforehand?

Yes. If you are already a registered client, you may click here to log in and schedule an appointment or reserve a class. If you not yet a registered client with RFC, please click here to become one!

What is your class/session cancellation policy?

We have strict cancellation policies for both appointments and classes. We require 24 hours’ notice for change or cancellation to all appointments to avoid full charge for the appointment. We require 1 hour notice for cancellation of all class reservations.

How long are your training sessions?
All sessions and classes are 50 minutes, with the exception of the Biomechanical Assessment with Rocky which is 90 minutes.
How old does my child need to be to participate in a session or class?
Children 12 years old or older are welcome to participate in all sessions and classes. We admit younger children on an individual basis after a consultation. All minors are required to have a parent or guardian sign a liability waiver on behalf of the minor. Our rates are the same for all clients regardless of age.
I haven’t worked out recently. Is it safe for me to exercise at RFC?
Oh, yes! At RFC we feel Movement IS Medicine! Since our philosophy is based on meeting clients where they are in this moment and time, and all of our program design is done through a lens of corrective exercise for your posture to avoid injury, you are safe to workout with us anytime. Schedule a complimentary consultation so we can find the best service option to meet your needs.
What should I wear?
Wear comfortable workout clothes in which you can move freely. Since our focus is on correct posture, and our feet plant and connect us to the ground, some clients prefer to train barefoot. Note, we are a fragrance-free studio.
Do you have a lost and found?
Yes. We store all items that are left in our studio in Dana’s office. Please drop by during business hours or contact our staff and let them know what you left behind. It is our policy to hold lost items for 30 days and then donate unclaimed items to a local charity.
How do I update my contact information?

You can make updates to your to your personal information such as address, email, and phone number and payment information by clicking here.

Do you have handicap accessible machines?
Yes. Since we use body weight and versatile machines for many of our exercises, and add weight and resistance with bands, we can accommodate every BODY and their needs. We have wide open floor space in our our main studio and are ADA accessible and compliant.
What should I bring?
We have all the equipment you’ll need at the studio, so just bring a water bottle and a positive attitude.
When should I arrive?
Please arrive no more than 5 minutes before your session or class start time.
What if I like to exercise by myself?
We get it! Since we require all of our clients to train with an RFC Certified Personal Trainer for all sessions and classes, clients who want privacy are always welcome to workout at home via Zoom or schedule a private coaching session.
How do I suspend or cancel my monthly membership?

It’s easy to make changes to your personal training or unlimited group class membership. Simply send us an email at memberships@rfcsantacruz.com or come by and chat with Dana anytime. We require two weeks notice for all membership cancellations simply to avoid an unnecessary charge to you.

What are the zoom links for personal training?