About Us


Movement is Medicine

At RFC: Rehab, Fitness, Conditioning, movement is medicine. Whether you’re 16 or 96, we utilize cutting-edge neuroscience and biomechanics to expedite rehab, eliminate pain, avoid injury and boost performance. We educate our clients to exercise intelligently to improve vitality, posture, organ function, and slow down the aging process. Our founder and Master Trainer, Rocky Snyder, is a nationally-recognized speaker and author. Rocky hand selects our team of trainers who possess, like him, dozens of certifications and decades of experience giving our clients access to this life-changing secret weapon.

RFC staff is a team of certified personal trainers and professionals who work diligently to offer our clients an experience with program design through the lens of corrective exercise.

Rocky Snyder

Read Rocky’s Bio
Rocky Snyder is a Certified Strength & Conditioning Specialist. He is a nationally recognized expert in human movement with nearly 30 years of professional experience and knowledge. Rocky has trained thousands of clients ranging from grandparents to professional athletes and Olympic champions. Aside from owning and operating his training studio in Santa Cruz, California, Rocky travels far and wide providing educational workshops to personal trainers, manual therapists, chiropractors, and physical therapists. He lives and surfs with his wife and two children in Aptos, California.

Dana Snyder

Read Dana’s Bio
Dana joined RFC 10 years ago with a passion for supporting the family business. She applies her skills as a school teacher, professional organizer, and mom to support the gym and staff in many ways. Dana enjoys working with RFC’s amazing staff and clients, and loves joining workouts on the fly. Dana loves meeting with clients for consultations and On Point appointments learning all she can about clients to ensure the best service fit possible. Dana loves to ride horses, a new hobby since losing over 70 pounds in 2020, and family time with Rocky, Madison (now away at college), Jack and the family dogs, Max and Molly.

James France

Read James’ Bio

Before joining the Army in 2013 and finding a love for fitness, James played many sports including wrestling, football, judo, and track, all of which required a solid weightlifting program in the gym. After recognizing how this endurance training helped to improve his physical and mental health, he decided to put this knowledge to use to help others reach their own optimal health by becoming a CPT in 2021.

Through this process, James helps clients realize they can push through obstacles in their way and build their confidence to show themselves how strong they can truly be.

Kendra Alsip

Read Kendra’s Bio
Kendra grew up immersed in health and fitness. Her passion for fitness started in 2016 and she hasn’t looked back since! Seeing fitness as a way to stay healthy, both mentally and physically, has shaped Kendra into the person she is today. As Cycle Certified and with a passion for yoga, weight lifting and endurance training, Kendra will walk the fine line between training and admin support for us.

Kenwyn Saccone

Read Kenwyn’s Bio

Health is a vehicle, not a destination. Kenwyn’s approach to fitness is based on exercising intelligently to improve strength, balance, and alignment ultimately giving the gift of more high quality movement. Kenwyn’s passion for fitness and exercise led her to become an exercise instructor, a certified personal trainer, a Zumba instructor and health coach. She originally joined RFC as a client to regain strength and confidence for herself at the gym and fell in love with the RFC way. When the opportunity to become a trainer for RFC presented itself, she jumped in with both feet.


Giving Back

Community involvement is important to RFC. We provide support in many ways including fundraising, sponsorship, and actively participating in events. Here are specific organizations we support.

Your Burning Questions Answered

How can I get my visits covered by insurance?

There are 3 options you can try:

  • use your HSA (Health Savings Account) or FSA (Flexible Spending Account) as a form of payment
  • call your insurance company using the number on the back of your card and ask if your policy has an allowance that can be used for reimbursement of services
  • submit a bill for RFC services for reimbursement using a CPT code (Current Procedural Terminology)
    • 97112 – neuromuscular re-education of movement, balance and coordination, kinesthetic sense, posture and proprioception
    • 97530 – kinetic activity
    • S9970 – annual health club membership
      • RFC offers a annual paid in full membership for group training.
Do I have to sign a contract?
No. We are more of an a la carte studio and encourage clients to move freely between our service options as needed for optimal benefits.
Are masks required inside?
No. We follow the CDC and Santa Cruz County guidelines regarding COVID and masks.
Do I need to reserve a spot for classes beforehand?

Yes. If you are already a registered client, you may click here to log in and schedule an appointment or reserve a class. If you not yet a registered client with RFC, please click here to become one!

What is your class/session cancellation policy?

We have strict cancellation policies for both appointments and classes. We require 24 hours’ notice for change or cancellation to all appointments to avoid full charge for the appointment. We require 1 hour notice for cancellation of all class reservations.

How long are your training sessions?
All sessions and classes are 50 minutes, with the exception of the Biomechanical Assessment with Rocky which is 90 minutes.
How old does my child need to be to participate in a session or class?
Children 12 years old or older are welcome to participate in all sessions and classes. We admit younger children on an individual basis after a consultation. All minors are required to have a parent or guardian sign a liability waiver on behalf of the minor. Our rates are the same for all clients regardless of age.
I haven’t worked out recently. Is it safe for me to exercise at RFC?
Oh, yes! At RFC we feel Movement IS Medicine! Since our philosophy is based on meeting clients where they are in this moment and time, and all of our program design is done through a lens of corrective exercise for your posture to avoid injury, you are safe to workout with us anytime. Schedule a complimentary consultation so we can find the best service option to meet your needs.
What should I wear?
Wear comfortable workout clothes in which you can move freely. Since our focus is on correct posture, and our feet plant and connect us to the ground, some clients prefer to train barefoot. Note, we are a fragrance-free studio.
Do you have a lost and found?
Yes. We store all items that are left in our studio in Dana’s office. Please drop by during business hours or contact our staff and let them know what you left behind. It is our policy to hold lost items for 30 days and then donate unclaimed items to a local charity.
How do I update my contact information?

You can make updates to your to your personal information such as address, email, and phone number and payment information by clicking here.

Do you have handicap accessible machines?
Yes. Since we use body weight and versatile machines for many of our exercises, and add weight and resistance with bands, we can accommodate every BODY and their needs. We have wide open floor space in our our main studio and are ADA accessible and compliant.
How is RFC handling COVID -19?

RFC does not currently require proof of vaccination to workout. Instead, we are relying on you to be mindful and conscientious regarding COVID-19. (Of course, all of us at RFC are fully vaccinated!)

Please follow local, state and federal guidance regarding masking and exclusion from public spaces. Depending on your vaccination status, different rules will apply if you test positive or are exposed to COVID-19.

Please carefully review our internal protocols, guidance from Santa Cruz County, and guidance from the California Department of Public Health. Because our protocols and applicable guidance may frequently change, if you have questions, please feel free to contact Dana @831-854-2130 or speak to your trainer.

If YOU test positive for COVID-19 or believe you may have been exposed, please…

Do not come to the studio, even if you don’t have symptoms (whether or not you are vaccinated).
You may always workout online using the Zoom links provided.


What should I bring?
We have all the equipment you’ll need at the studio, so just bring a water bottle and a positive attitude.
When should I arrive?
Please arrive no more than 5 minutes before your session or class start time.
What if I like to exercise by myself?
We get it! Since we require all of our clients to train with an RFC Certified Personal Trainer for all sessions and classes, clients who want privacy are always welcome to workout at home via Zoom or schedule a private coaching session.
How do I suspend or cancel my monthly membership?

It’s easy to make changes to your personal training or unlimited group class membership. Simply send us an email at memberships@rfcsantacruz.com or come by and chat with Dana anytime. We require two weeks notice for all membership cancellations simply to avoid an unnecessary charge to you.

Get Started

Check Us Out for 6 Weeks!

One time only for NEW clients: 1 private coaching appointment, 5 personal training appointments & unlimited group training classes!

Hours of Operation
Monday-Friday: 6:00 AM–7:00 PM
Saturday: 8:00 AM–12:00 PM
Sunday: Closed

Rehab • Fitness • Conditioning

(831) 854-2130
2001 40th Avenue, Suite C
Capitola, CA 95010

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