Rocky’s Corner January 2021

Bodies & Businesses Adapt to Their Environment

I often speak at length about how amazing the human body is at adapting to any environment. Man can live at the deepest reaches of the oceans and spend months in microgravity on the International Space Station. Businesses must adapt as well or face extinction.

March 18th will mark 25 years in business and, in that time, RFC has also had to adapt to a changing environment. Since we opened our doors in 1996 as “The Training Center”, we have walked through the fallout of September 11, the housing market crash, the burst of the Silicon Valley bubble, earthquakes, tsunamis, and a global-wide pandemic with a nationwide shutdown.

Our training facility has changed its name more times than I can recall. From “The Training Center”, to “Pleasure Point Athletic & Wellness Center” (a mouthful back in the days of 411 and before internet), “Pleasure Point Fitness”, “Rocky’s”, and now “RFC”. There must be another name somewhere on that list. We have moved our facility five times and with each move we have made a step up.

Throughout all of these events we gain knowledge and experience and reinforce our determination to serve our community any way we can.

This last relocation was no exception. The COVID-19 restrictions have encouraged us to take a good, hard, long look at what we really need moving forward into the next few years.

• We needed a safe environment to train outside without traffic whizzing by.
• We needed an easily accessible location from all directions with ample parking.
• We needed a clean, professional space that emitted a feeling of safety, comfort, and focus.
• We needed a dedicated group of members and clients who would follow us to a better place.

We could not have dreamed that we would find all of that, and just a mile down the road, just off the highway. Thank you for staying with us over the years (especially 2020!). We are feeling positive about what the future holds and we feel confident that we will continue to adapt, thrive and succeed in helping all of you do the same.